F. Warren Ellish
Visiting Senior Lecturer
F. Warren Ellish is a senior marketing executive with twenty plus years of hands-on progressive experience in leading retail restaurant chains and packaged goods companies. Major accomplishments include the launch of a new retail concept and its subsequent IPO, the turnaround of a flagship consumer product, profitable increases in customer traffic and the launch of numerous new products and concepts. Ellish was named one of 100 "superstars of U.S. marketing" in Advertising Age.
In 1995, Ellish founded his own company, Ellish Marketing Group, LLC (EMG), a marketing consulting and integrated services company, that focuses on emerging and turnaround businesses. EMG's client industries include restaurants, packaged goods, retail, e-commerce, medical and pharmaceutical, service and real estate. EMG has also developed and launched a comprehensive and customizable Web-based intranet / extranet solution for multi-unit businesses, Powered By Experience.
Prior to forming EMG, Ellish was a founding partner and vice president of marketing for Boston Chicken Inc. Other experience includes: vice president of marketing and a member of the executive committee for Red Lobster Restaurants; vice president of marketing for Luzianne Blue Plate Foods; director of new product marketing and director of marketing for Burger King Corp.; director of new products for Johnson & Johnson Baby Products Co., and various marketing positions with Frito Lay, Inc.
Ellish received his BS from Cornell's School of Industrial and Labor Relations in 1977, and his MBA from the Johnson School in 1978.
warren.ellish@ellishmarketing.com
607-255-0317
© 2008 The Johnson School