Sachin Gupta
Professor Gupta's research focuses on new models of marketing research. These models help firms gather and analyze marketplace data to make better strategic decisions.
In 2007, he received the Cornell Hospitality Quarterly�s best paper award for his article on customer satisfaction in the restaurant industry.
At the Johnson School, Gupta teaches the core Marketing Management course, as well as two popular elective courses -- Data Driven Marketing, and Strategy and Tactics of Pricing. In 2009, he received the Stephen Russell Distinguished Teaching Award, given by the Johnson School class of 2004, at their fifth reunion. The 2007 graduating MBA class selected him to receive the Apple Award for Teaching Excellence.
Selected Publications and Working Papers
Park, Sungho, and Sachin Gupta, "A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data," Journal of Marketing Research, forthcoming in 2008.
Dubé, Jean-Pierre, and Sachin Gupta, "Cross-Brand Pass-through in Supermarket Pricing," Marketing Science, May-June 2008.
Gupta, Sachin, Edward C.McLaughlin, and Miguel Gomez, "Customer Satisfaction and Restaurant Performance," Cornell Hotel and Restaurant Administration Quarterly, August 2007.
Bodapati, Anand, and Sachin Gupta, "Purchase Frequency Bias in Random Coefficients Brand Choice Models," Journal of Business and Economic Statistics, October 2005.
Singh, Vishal, Karsten Hansen, and Sachin Gupta, "Modeling Preferences for Common Attributes in Multi-category Brand Choice," Journal of Marketing Research, May 2005, Finalist for the 2005 Paul E. Green Award.
sg248@cornell.edu
369 Sage Hall
Johnson Graduate School of Management
Cornell University
Ithaca, NY 14853-6201
607-255-2354
