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Faculty & Research

Vrinda Kadiyali

(Leave of Absence, Spring 2008)

Professor Kadiyali's research is on firms' competitive strategies. She uses econometric models of game theory to study how firms compete with their rivals and their channel partners. She has published in leading marketing and economics journals like Marketing Science, Management Science, Rand Journal of Economics, and Journal of Econometrics. She is also on the editorial board of Marketing Science, Journal of Marketing Research, and Quantitative Marketing and Economics, and has refereed for several journals, including journals of the National Science Foundation and the American Marketing Association. Kadiyali teaches the Johnson School's Strategy Core. Previously, she taught courses on Internet marketing, channels of distribution, marketing models, as well as several PhD courses.