Search:

The Johnson School Cornell

• Prospective Students
• Current Students
• Alumni
• Corporate Visitors
• Recruiters
• News Room

Faculty & Research

S. P. Raj

Professor S. P. Raj holds joint appointments at Cornell as a professor in the Department of Applied Economics and Management and at the Johnson Graduate School of Management. Previously, he was a distinguished professor of marketing at Syracuse University and served as senior associate dean for academic affairs in the School of Management at Syracuse University for over 10 years. Raj began his career at Syracuse in 1978 as an assistant professor, and was a visiting professor at the Kellogg Graduate School of Management at Northwestern University in 1985-86.

Raj's research interests are in marketing strategies and their influence on customer purchasing behavior, management of new product development, and the role of the Internet in marketing. His research has been cited extensively and has received several awards, including the John D.C. Little Best Paper Award from the Institute for Management Sciences College on Marketing and the Donald R. Lehmann Award from the American Marketing Association. He was a finalist for the William F. O'Dell Award from the Journal of Marketing Research.

Raj has taught courses in the areas of marketing strategy, integrated marketing communications, marketing and the Internet, marketing management, marketing models, and marketing research. He has also successfully pioneered the use of multimedia in the classroom and his work has been featured in Apple's "Imagine" series of videos for educators. His has consistently received high ratings for his teaching at Syracuse, Cornell, and Northwestern, as well as in programs for managers both in the United States and internationally.

Raj's research in the area of R&D and marketing interface has been widely cited and he was a finalist in the Marketing Science Institute/Industrial Research Institute competition. His research in the new product development area has also been supported by the National Science Foundation/Corporate Center for Innovation Management Studies.

Raj has published his research in such journals as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Journal of Consumer Research, Journal of Business Research, Transactions on Engineering Management, Journal of Product Innovation Management, and Research and Technology Management.

Raj is a former president of the Central New York Chapter of the American Marketing Association and a member of both the Institute for Management Sciences, and the Association for Consumer Research. He served as faculty coordinator of the Marketing Program for the Incubation Center in the New York State Center for Advanced Technology in Computer Applications and Software Engineering at Syracuse University.

Raj earned a bachelor's degree with distinction in electronics engineering from the Indian Institute of Technology in Madras, India, and master's and PhD degrees in industrial administration from Carnegie-Mellon University.