J. Edward Russo
Professor Russo holds a Master's degree in probability and statistics and a Doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. His research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision processes strategies, the distortion of information during a decision, and product knowledge. He is the co-author of Winning Decisions (Doubleday 2002), a book for managers on the behavioral aspects of decision making. He was on the Faculty at the University of Chicago, the University of California, San Diego and has held visiting positions at Bocconi University (Milan), Carnegie-Mellon, and Duke. He is a fellow of the American Psychological Society.
Conflict-Generating Exercises for Group Decision Making (J/D Meetings)
Selected Publications
Andonie, Razvan, J. Edward Russo, and Rishi Dean (2007). "Crossing the Rubicon: A Generic Intelligent Advisor," International Journal of Computers, Communications and Control, 2 (1), 5-16.
Meloy, Margaret G., Russo, J. Edward, and Miller, Elizabeth G. (2006). "Monetary Incentives and Mood." Journal of Marketing Research, 43 (2), 267-275.
Russo, J. Edward, Kurt A. Carlson, and Margaret G. Meloy (2006). "Choosing an Inferior Option." Psychological Science, 17 (10), 899-904.
Russo, J. E. and K. A. Carlson (2002). "Individual Decision Making." Handbook of Marketing. R. Wensley and B. Weitz, Sage Publications ( forthcoming)
Russo, J. E. and P. J. H. Schoemaker (2002). Winning Decisions: Getting It Right the First Time. New York, Random House / Doubleday.
jer9@cornell.edu
443 Sage Hall
Johnson Graduate School of Management
Cornell University
Ithaca, NY 14853-6201
607-255-5440
