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Faculty & Research

Leaf Van Boven

Professor Leaf Van Boven's teaching interests are in Marketing Management and Consumer Behavior. He is a psychological scientist who studies the interrelation between judgment, emotion, and choice among consumers, managers, and other people in everyday life. Guiding Van Boven's research is the recognition that smart, successful, and ethical marketing strategies are based on sound, scientific understanding of consumer and managerial behavior.

Van Boven's research has two foci. The first concerns how emotions influence judgments and choices, and how judgments and choices influence emotions. How, for example, do consumers' decisions about experiential and materialistic pursuits influence their happiness, satisfaction, and social lives? How does being "psychologically close" to emotional situations influence people's actual and predicted preferences and behavior? The second area of research examines people's intuitive theories about judgment, emotion, and choice in themselves and in other people. For example, how do people think emotional situations influence their own and others' preferences and behaviors? How do these intuitions influence strategic behavior?

Van Boven received his PhD in Psychology (with a minor in Behavioral Economics) from Cornell University in 2000. Before joining the Johnson Graduate School of Management, Van Boven was an Assistant Professor of Marketing at the University of British Columbia (2000-2002), an Assistant Professor of Psychology at the University of Colorado, Boulder, (2002-2007), and a Visiting Assistant Professor of Behavioral Science at the University of Chicago's Graduate School of Business (2006).