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Brian Wansink
John S. Dyson Professor of Marketing
Professor of Marketing, Adjunct
PhD, Stanford University
Brian Wansink is the John Dyson Professor of Marketing and of Nutritional Science at Cornell. He is also director of the Cornell Food & Brand Lab, which uniquely focuses on the psychology behind what people eat and how often they eat it. A primary focus of the lab is to enable companies develop "win-win" ways to help people eat more nutritiously and to better control how much they eat. His research focuses on how ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. His research on consumption volume has won national and international awards for its relevance to consumers. For more information see www.FoodPsychology.cornell.edu.
Formerly the Julian Simon Fellow and Professor of Marketing and Nutritional Science at the University of Illinois at Urbana-Champaign, Wansink was also a professor at the Wharton School and at Dartmouth College. He earned his PhD at Stanford University.
Why do consumers eat what they eat?
Why do consumers buy what they buy?
bcw28@cornell.edu
110 Warren Hall
Cornell University
Ithaca, NY 14853
607-255-5024
© 2008 The Johnson School