Our Rationale
Johnson School Long-Range Plan 2004-2009
Bold Action for a New Era of Business
In 2004, the Johnson School developed a new five-year plan. Given the dramatic revolutions that are changing the world, we began by asking two big questions focused on our dual mission:
- What must we do differently to graduate the individuals best- equipped to lead organizations and advance the public good in this new era?
- What must we do differently to generate new knowledge that shapes the future practice of management across the globe?
Since the answers to both of these questions depend ultimately on the individuals who choose the Johnson School, the third critical underlying question became:
- What will enable us to attract the kind of talent in our faculty and students necessary to produce leaders who shape business and generate leading-edge knowledge?
Our Conclusion
The marketplace in which we operate requires us to take bold action. We are determined to build, earn, and sustain a worldwide reputation as a top-ten school of management. This goal requires us to grow simultaneously our capabilities and the world's awareness and understanding of us. We will earn our place by what we accomplish, and we will ensure that the world knows of our achievements by deliberate actions. We have already begun to pursue our strategies and initiatives with zeal and rigor. Our reputation is growing. We look forward to sharing updates with you as we make progress.
