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By 2009
By aggressively pursuing our five-year plan, we expect to achieve the outcomes below by 2009. We invite you to follow our progress.
- We will be known as the premier, Ivy League general management school that produces "leaders as catalysts" - people who create, transform, and sustain successful organizations in a very dynamic world.
- Our Centers will bring together the best in research and practice, serve as magnets for thinkers and doers around the world, incite innovation, and influence public policy and corporate practice.
- Active partnerships will exist with other schools at Cornell that dramatically increase the reach and leverage of the Johnson School.
- Talented faculty and students will seek out the Johnson School because of our distinctive brand reputation, the quality of our faculty and students, our Centers, our unique approach to performance learning, and our intense, collaborative community.
- Our program model will include significantly expanded EMBA and distance-learning programs, as well as new, high-value custom and public executive education offerings at our Centers.
- We will be recognized as a school where people learn to value the differences among individuals and exploit those differences in ways that create a highly productive workplace.
- We will appear in the news around the world regularly and frequently because we are making news-and because we are doing a better job of making ourselves known and understood.
- We will have built and earned a worldwide reputation as a top-ten school of management.
All of this, and more, will happen because we aggressively pursue our strategy for change. "Revolution" is a strong word. We accept the challenge to manage ours with insight, dignity, and determination. Our future depends on it.
Cornell University was, from the very outset, envisioned as an entirely new kind of university. Pursuing strong democratic and egalitarian ideals, our founders overturned the tradition of serving only male citizens of means, and warmly welcomed women and men, rich and poor, from America and around the world. At the same time, they revolutionized the curriculum in order to influence economic development. This they accomplished by adding the honorable and rigorous exploration of practical matters -- mining, agriculture, and manufacturing -- to the classical tradition of liberal studies.
To this day, Cornell pursues our founders' ideals: in a model egalitarian institution, to transform visionary ideas into applied innovation for the public good.
"This is our heritage. This is our obligation. This is our future."
Robert Swieringa, Anne and Elmer Lindseth Dean,
Professor of Accounting
Johnson School of Management, 2004
