Our Plan: Strategic Initiatives

Initiative I: Develop Centers of Research, Learning, and Practice

Follow our progress on this initiative.

The Johnson School's strategically-chosen Centers will not only respond to specific market forces, but also build reputation for the school by inventing and shaping new business concepts and practices. We will elevate areas in which we already have a leading position, such as the Parker Center, to a whole new level of impact. In other cases, Centers will be newly established.

Each of these Centers will become financially self-sustaining and widely recognized for generating and disseminating knowledge in a critical area of management education.

To generate leading-edge research and scholarship, connecting faculty across Cornell.
To attract top-echelon faculty and students.
To integrate theory and practice through our unique "performance learning" approach.
To deliver knowledge through tailored educational programs and consulting, and at the same time generate revenue for the school.
To impact public policy and corporate practice.

We are determined to take our Parker Center for Investment Research to a still higher level.
We recently created our first new entity, the Center for Sustainable Global Enterprise.
We are designing a Center for Entrepreneurship that will enhance the role, visibility, and reputation of the many entrepreneurship offerings and activities at the Johnson School. It will be at the hub of the commercialization of technology at Cornell and an integral part of the broader Cornell Entrepreneurship and Personal Enterprise (EPE) and Cornell Entrepreneur Network (CEN) programs.
We intend to create a Center for the Business of Science and Technology focused on the strategic management issues involved in innovation and the commercialization of breakthrough research. It will be a platform for leveraging Cornell's significant investments in key areas of science into future business opportunities. We envision custom education for scientists about capital markets, venture capital, and entrepreneurship, at the same time that we will increase our business students' understanding of science. The Center will also be a vehicle for outreach. We will engage companies, policy makers, and students in deliberating the business and social effects of commercializing these new technologies.
In addition, we are considering development of a Center for Analytics and Research in Marketing that would foster leading-edge research on consumer and managerial behavior.
In a related effort, two existing Johnson School programs in Leadership and International Business Education will generate and embed innovative applied learning into our curriculum and programming. The faculty in our Program for Leadership will continue to ensure that ethics and corporate governance issues are infused throughout our curriculum.