Progress on Our Initiatives

Initiative V: Extend the School into the Marketplace

Learn more about our plan for this initiative.

Among the many aggressive actions in this bundle of initiatives are these highlights:

Alumni Outreach—expanded engagement through outreach, clubs, services
Annual Fund—12% increase in alumni giving from 2005 to 2006
Admissions-Career Management Supply Chain—further expanded and integrated to target specific candidates, provide exceptional preparation, and place them in positions well suited to their strengths and skills
External Relations Team—vigorous, integrated outreach among all departments that touch alumni, prospective students, recruiters, and the media
Marketing/Public Relations—our new website generated 1.6mm visits from 488 unique visitors during 2006-07, increased media coverage, targeted programs and events including "Business of…" and "Discover Cornell," seminars for journalists