2005 Headlines
Johnson School to Host HABLA & Marketing Case CompetitionIrene Rosenfeld PhD '80, the CEO and Chairman of Frito Lay, will be Keynote Speaker October 17, 2005, Ithaca, New York The Johnson School's Hispanic American Business Leaders of America (HABLA) and the Johnson School Marketing Association (MA) are pleased to announce the 2005 Case Competition to be held on October 21-22, 2005 at Cornell University. Seven teams from Northeast business schools will compete for nearly $10,000 in prize money including the Johnson School, Wharton, NYU, Tulane, University of North Carolina, University of Virginia, and Columbia. Teams begin case analysis on Saturday at 9:00 a.m. Participants will be judged on the strength of their business analysis, recommendations and presentation skills. The panel of judges is comprised of corporate leaders, HABLA alumni members and Johnson School faculty members. PepsiCo, a major sponsor of the event and developer of the case study, will be hosting an educational seminar and luncheon for the Johnson School community as the event continues. A welcome reception will be held on Friday evening for competing MBA students, HABLA club officers, corporate sponsors, and judges. Deniqua Crichlow, Director of the Office for Diversity and Inclusion, will speak at the welcome reception as will the president of HABLA, Arthur J. Munoz III. Proctor and Gamble is also sponsoring the event. To register for the event or learn more about it, visit http://forum.johnson.cornell.edu/students/orgs/habla/case05.htm. HABLA's mission is to educate the Johnson School community about the significant impact on business resulting from Latinos becoming the largest ethnic minority in the U.S., as well as to provide educational and career resources for Latino students and members. HABLA works to build Johnson School Latino alumni network, connect with Cornell Latino Alumni Association, and build relationships with corporations committed to recruiting Latino MBAs. HABLA conducts proactive recruiting efforts with Admissions and the Office of Diversity and Inclusion. The Johnson School at Cornell University, founded in 1946, is Cornell's graduate school of management. The Johnson School combines leading edge intellectual capital with "real time, real world" business practice and is among the top business schools in the world. Opportunities for experiential learning, such as immersion programs and student-run venture capital and mutual funds, distinguish the Johnson School's curricula. Programs include MBA and doctoral degrees, a twelve-month MBA option for students with advanced degrees in science or engineering and an executive MBA. The Johnson School is located at the center of Cornell University-the largest of the Ivy League schools and one of the world's top research institutions. For more about the Johnson School please visit: www.johnson.cornell.edu. For More Information |
