2007 Headlines
Sachin Gupta Receives Faculty Research Award
May 17, 2007 | Ithaca, NY | Exceptional Research Awards are given to a member or members of the Johnson School faculty each year in recognition of outstanding research contributions and achievements.
The recipient of the Faculty Research Award for 2006-07 is Sachin Gupta, Professor of Marketing. Gupta is a well-known and influential marketing scholar whose research focuses on how marketing models can help firms gather and analyze market data to make better marketing decisions about segmentation, targeting, and positioning.
He studies the consumer response to prices and promotions using data from optical scanners about individuals, stores, or markets, the modeling of interdependences between consumer demand and firm pricing, and analysis of retailer behavior. He develops analytical models derived from the economic theory of consumer demand and firm behavior and uses econometric and statistical methods to develop estimates for these models.
Gupta has published over a dozen articles since 2003 and over half of these articles have appeared in the most prestigious journals in quantitative marketing-the Journal of Marketing Research, Management Science, and Marketing Science. An article in the Journal of Marketing Research in 2003 won the 2004 Paul E. Green Award of the American Marketing Association, and two other articles were finalists for the 2004 John D.C. Little Award and the 2005 Paul E. Green Award.
