2005 Headlines
PhD Candidate Kartono Wins Two National Awards
Johnson School PhD candidate Benjamin Kartono has won two national awards for his doctoral dissertation, "Linking Consumer-Based Brand Equity to Market Performance: An Integrated Approach to Brand Equity Management."Kartono's first award is the 2005 Alden G. Clayton Award from the Marketing Science Institute (MSI). The award is given to the marketing scholar who submits the best dissertation proposal on topics relevant to MSI's research priorities. Kartono was selected from 81 entries and his dissertation was reviewed by 160 academic reviewers.
Kartono's second award is for best paper from Goizueta Business School's Zyman Institute of Brand Science Doctoral Dissertation Competition. A cash prize of $5000 for research accompanies this award.
Kartono's dissertation advisor is Professor Vithala Rao. Congratulations to both of them on these wonderful awards.
© 2008 The Johnson School