"The Changing Marketing Landscape"
Thursday, November 4th and
Friday, November 5th

November 2, 2004, Ithaca, New York The Johnson Graduate School of Management's Marketing Association is proud to present "The Changing Marketing Landscape" Symposium on Thursday, November 4th and Friday, November 5th at Sage Hall on the Cornell campus. This event brings together students and executives from diverse industries to explore contemporary issues concerning the state of product management from both a US and global perspective.

Schedule for Thursday, November 4th:
4:30-5:30 pm	Reception - Education Foyer
5:30 pm	Opening Remarks - B01 Sage Hall Speaker Introductions by Dean Joseph Thomas
5:30-6:15 pm	Johnson & Johnson Vistakon, Peter Valenti, Vice President of Marketing "Broad Changes in the Marketing Landscape"
6:15-7:00 pm	Grey Worldwide, Carole Irgang, Executive Vice President "Alarming Trends"
Schedule for Friday, November 5th::
8:30-9:15 am	General Electric, Michael Chen, Managing Director, North America, Aviation Services "Re-energizing a Brand, Re-Energizing a Company - GE's Imagination at Work Story"
9:15-10:00 am	3M, George Dieringer, Marketing and International Manager of Sports & Leisure Products "Driving Innovations through Marketing"
10:15-11:00 am	Unilever, Megan McWeeney, Assistant Brand Manager, Dove "Dove Campaign for Real Beauty"
11:00-11:45 am	Strategy First Partners, Jerry Howard, Partner "Challenges Facing Senior Marketing Leaders"
1:00-1:45 pm	SC Johnson, Jacobo Oritz-Blanz, Marketing Director "Increasing Power of Mass Merchandisers"
1:45-2:30 pm	Ellish Marketing Group, Warren Ellish, President and CEO "The Changing Marketing Landscape: With a Focus on Communication and Execution"

This event is sponsored by Citigroup, Johnson & Johnson and GE.

The Marketing Association provides an integrated and comprehensive resource for members to network and become better educated about a career in marketing and brand management. Through active involvement from all members, the association maintains high visibility at the Johnson School, as well as with corporations, recruiters and the outside community. Most importantly, the association provides a structure to support and encourage, both personal and professional development of all members. For more information, please visit: http://forum.johnson.cornell.edu/students/orgs/marketing/.

The Johnson School at Cornell University, founded in 1946, is Cornell's graduate school of management. The Johnson School combines leading edge intellectual capital with "real time, real world" business practice and is among the top business schools in the world. Opportunities for experiential learning, such as immersion programs and student-run venture capital and mutual funds, distinguish the Johnson School's curricula. Programs include MBA and doctoral degrees, a twelve-month MBA option for students with advanced degrees in science or engineering and an executive MBA. The Johnson School is located at the center of Cornell University-the largest of the Ivy League schools and one of the world's top research institutions. For more about the Johnson School please visit: www.johnson.cornell.edu.

For More Information
Randall Sawyer
Public Relations Officer
607 255-8006
rs348@cornell.edu