Profiles

Cindy Chan

PhD Candidate
Marketing
Cindy Chan is a first year PhD student in Behavioral Marketing. Her research explores how emotions and identities influence our preferences and choices. Prior to beginning her doctoral studies, Cindy spent several years with JWT developing communication strategies and advertising campaigns for clients such as Pfizer, Nestle, Johnson & Johnson, and Reckitt Benckiser. Cindy graduated with distinction from the University of Western Ontario; she concurrently obtained a BA in Psychology from Huron University College and an Honors BA in Business Administration from the Richard Ivey School of Business.

cc668@cornell.edu