Profiles

Yu Yu

PhD Candidate
Marketing
Yu Yu is a PhD student in Marketing at the Johnson School since 2004. Prior to joining the PhD program, she obtained a BA in Finance from Nankai University in China, and a MA in Economics from Indiana University-Bloomington. Yu Yu's research interests include marketing modeling, econometrics, merger and acquisition, pharmaceutical industry, and innovation. In her dissertation, she develops and estimates structural models to study growth and innovation in Mergers and Acquisitions.

yy235@cornell.edu

Yu Yu's vita

Yu Yu's personal page