Business Simulation Lab

Two Johnson School doctoral students who used the BSL to conduct dissertation research have recently been hired to schools known for excellent experimental research. Jeffrey Hales is now Assistant Professor of Accounting at the University of Texas at Austin. Aparna Labroo is about to be appointed Assistant Professor of Marketing at the University of Chicago.

Robert Bloomfield has been awarded his second "Innovation in Teaching" Grant from Cornell University to develop a new simulation-based course, "Information in the Firm." More