We envision a world where profitable businesses create competitive strategies that simultaneously raise the quality of life for the world's poor, respect cultural diversity, and conserve the ecological integrity of the planet for future generations.

In pursuit of that vision, our mission is to be the world's leading knowledge hub for companies seeking to move beyond Corporate Social Responsibility, environmental management and other greening activities toward the successful commercialization tomorrow's inherently clean technologies and the development of new, disruptive business models needed address the needs of the world's four billion poor at the base of the economic pyramid (BoP).

Our approach values:

• Both-And Thinking
• Mutual Learning
• Openness
• Humility
• Empowerment
• Putting the Last First
• Contrarian Logic
• Creative Destruction