Integrating Sustainability into Credit Union Strategy
Credit unions may seek to differentiate themselves from banks by leveraging their historical and organizational characteristics to offer a broad range of sustainable products and services. Dr. Stuart Hart and Monica Touesnard outline sustainability as an opportunity landscape in the Filene Research Institute's publication Back to the Future: Integrating Sustainability into Credit Union Strategy.
Using the Sustainable Value Framework, the researchers identify best practices in existing financial institutions and suggest possible new product or service ideas for credit unions.
A Sustainable Value Framework for Credit Unions
A few credit unions have created innovative products such as "green" building mortgages, special loans for fuel efficient or hybrid vehicles, financing and arranging energy conservation upgrades, and micro-lending. The report highlights the work of Assiniboine Credit Union, Alternatives Federal Credit Union, Vancity, and many others.
Download the Report
You can download and view the report in its entirety via the links below. Print copies are available from the Filene Institute.
Contact
Monica Touesnard
Managing Director of Learning Labs
mat59@cornell.edu
+1-607-255-6171