First-Year MBA Students Attack Marketing Problem
Fifty-five teams competed in the 2013 SCJ Case Competition
First-year MBA students at the Samuel Curtis Johnson Graduate School of Management competed this month in the 2013 SCJ Case Competition, where they applied what they learned in the Marketing Management core course to solve a business problem.
Each of the 55 teams was asked to give a 15-minute presentation in which they recommended a marketing strategy and a marketing plan for Mountain Man Brewing Company, including whether the company should introduce a light beer product. They were judged by a two-person team consisting of one marketing professor and one communications professor. Finalist teams were chosen based on both content and communication, but all teams received feedback on marketing and communication skills. Four finalist teams were selected, and these teams presented to a team of SC Johnson executives, after which a winning team was selected.
The winning team of Anne E Keyes, David Ziduan Na, Vishal Bhalla, Saniya Gandhi, and Matthew Caufield was announced during a dinner hosted by SCJ, immediately after the final presentations. The best individual speaker in each section received the McAllister Speech Award ($300), determined by communications faculty.
“The SC Johnson Case Competition provides a unique opportunity for MBA students to apply their marketing talent to the complexities of a business problem, and receive feedback on their strategy, analysis, and communication, from faculty members and from executives from the SC Johnson Company,” said Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Johnson.” Further, it is another opportunity for students to work collaboratively in teams and develop their team skills.”
Marketing and communications faculty providing feedback included Gupta, Stijn van Osselaer, Doug Stayman, Manoj Thomas, Charlotte Rosen, Barbara Mink, Angela Noble-Grange, and Craig Snow.
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