Center Featured in SC Johnson’s Annual Sustainability Public Report


Using a business approach to prevent insect-borne diseases in developing countries.

WOWTM, a business launched in March of 2012 in collaboration with Cornell’s Center for Sustainable Global Enterprise, was featured in SC Johnson’s 2012 Annual Sustainability Public Report for its commitment to using sustainable business solutions to prevent insect-borne diseases in developing countries. WOWTM and the Center appeared in the disease prevention section of the report. 


Erik Simanis, Managing Director of Market Creation Strategies at Cornell, worked with SC Johnson to develop the WOW™ concept.  This new business is a membership-based program whose products aim to reduce insect-borne diseases such as malaria while helping low-income homemakers care for their homes and families. With the objective of strengthening communities in developing countries, the business was first tested in rural Ghana and membership to the club was sold to groups of seven homemakers. Besides providing a bundle of four different SC Johnson cleaning products, the membership provides group coaching sessions on home and family-care practices.

SC Johnson, a global manufacturer of household cleaning supplies and a close partner of the Center, publishes an annual report detailing the company’s progress in green business and sustainable practices.

By Hyungjin Choi, BA'16