Robert L. Laperle
Visiting Lecturer of Marketing
Contact
Email: rll36@cornell.edu
302 Sage Hall
Samuel Curtis Johnson Graduate School of Management
Cornell University
Ithaca, NY 14853-6201
Phone: 607-255-0416
Bob LaPerle is a senior executive with over 30 years of experience in new product development, marketing, and general management. The majority of that experience has been with the Eastman Kodak Company, in both traditional and digital consumer products. Major accomplishments include the launch of an entirely new, user-centered Web site for kodak.com; the development and implementation of an integrated consumer digital strategy; the development of a successful, worldwide retail digital kiosk business (Kodak PictureMaker); and the successful repositioning of the company's high-growth one-time-use camera business. LaPerle received his BS in chemical engineering from Northeastern University in 1971, and his MBA in marketing from the University of Rochester in 1978. He was an active member of the board of trustees of the Marketing Science Institute from 1992 through 2005, and is a frequent lecturer at both the University of Rochester's Simon School and the Samuel Curtis Johnson Graduate School of Management at Cornell University.