Professor Park’s expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities, and to conduct customer relationship management. His research has been published in various leading academic journals such as the Journal of Marketing Research, Management Science and Marketing Science. He was a finalist for the 2008 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on Internet auctions. He currently serves on the editorial board of Marketing Science.
At Johnson, Park teaches in the Strategic Brand Immersion course, as well as Customer Relationship Management and Marketing Research. During 2009-2010, he was a visiting associate professor at New York University Stern School of Business. He has been recognized for exceptional teaching on multiple occasions. The 2008 graduating MBA class at Johnson selected him to receive the Apple Award for Teaching Excellence. Additionally, he taught marketing for three years at the University of Pennsylvania’s Wharton School of Business, where he received the Wharton Advisory Board Outstanding Teaching Award and the Graduate Student Association Council Teaching Award.