Douglas M. Stayman

Douglas M. Stayman

Associate Professor of Marketing

439 Sage Hall
Ithaca, NY 14853
Phone: (607) 255-1122

Professor Stayman's teaching and research interests are in the areas of advertising and consumer decision making. He came to Johnson from the University of Texas at Austin. His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people's preferences. His research has been supported by grants from the Ogilvy Center for Research and Development, the Marketing Science Institute, and the American Academy of Advertising.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Working Papers

  • Stayman, Douglas M..  "A Cognitive Appraisal Approach to Understanding Emotional Response to Advertising"

  • Stayman, Douglas M.; Saad, Gad.  "Competitive Interference and Media Scheduling: Effects of Sequencing"

  • Stayman, Douglas M.; Saad, Gad.  "Investigating Interdependencies Among Moderators of Repetition Effects Using the Resource Matching Hypothesis"

  • Stayman, Douglas M..  "Processing Less versus Processing Differently: An Investigation of the Influence of Affect on the Processing of Persuasive Messages"

  • Saad, Gad; Stayman, Douglas M..  "The Effective Use of Sequencing Strategies in Advertising"

  • Teifel, Dobrina G; Stayman, Douglas M..  "The Use of Theories in Inference Making: When Expectations Conflict with Data"

Douglas M. Stayman