Soo Kim

Soo Kim

Assistant Professor of Marketing

342 Sage Hall
Ithaca, NY 14853
Phone: (607) 255-1295

Professor Kim’s research interests include retail therapy and consumer well-being, consumers’ symbolic and adaptive use of products, and the influence of self-views and emotions on consumer behavior. Her research has been published multiple times in the Journal of Consumer Research, a leading academic journal in her field and has been featured in the popular press such as Forbes, the TIME magazine, The Huffington Post, Cosmopolitan UK, and Harpers Bazaar. Prior to joining the Johnson School of Management, she received a Ph.D. in Marketing from the Kellogg School of Management, Northwestern University and an M.S. in Communication from Cornell University.

At Johnson, Professor Kim teaches the core Marketing course and the Consumer Behavior course. In April 2015, she was recognized in the list of “The World’s Best 40 Under 40 Business School Professors,” released by Poets & Quants. Professor Kim is also a recipient of the Half Century Faculty Research Fellowship, awarded to high-potential junior tenure track faculty at Johnson.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Accepted Papers

  • Min, Kate E.; Liu, Peggy J.; Kim, Soo.  "Sharing Extraordinary Experiences Fosters Feelings of Closeness"  Personality and Social Psychology Bulletin  (Accepted)

Published Papers

Working Papers

  • Kim, Soo; Han, DaHee .  "Consumer Preference during Life Transitions: Affinity to True Self Marketing"

  • Lisjak, Monika; Kim, Soo; Blair, Sean; Rucker, Derek D..  "Tough Crowd: Social Influence in Compensatory Consumption"

  • Kim, Soo; Brendl, C. Miguel.  "When Boredom Shifts Preferences Toward Virtues and Away from Vices"

Soo Kim