Stijn M.J. van Osselaer

Stijn M.J. van Osselaer

S.C. Johnson Professor of Marketing

347 Sage Hall
Ithaca, NY 14853
Phone: (607) 255-0112

Professor van Osselaer’s research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. Professor van Osselaer is an Associate Editor at the Journal of Consumer Research and serves on the editorial review boards of the Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing.

At Johnson, Professor van Osselaer teaches the core Marketing course. Professor van Osselaer previously taught at the University of Chicago’s Booth School of Business, London Business School, and Rotterdam School of Management. In 2012-2013, he was a visiting research scholar at the University of Colorado’s Leeds School of Business. In 2015, Professor van Osselaer served as the President of the Society for Consumer Psychology. Professor van Osselaer has also co-chaired the 2010 annual conference of the Association for Consumer Research (ACR) and served as a member of this organization’s Board of Directors. Professor van Osselaer has won awards for research, teaching, and service.

Curriculum Vitae (CV)

Click here to view the curriculum vitae (PDF document).

Accepted Papers

Published Papers

Working Papers

  • Evangelidis, Ioannis ; van Osselaer, Stijn M.J..  "Attribute Contamination"

  • Evangelidis, Ioannis; van Osselaer, Stijn M.J..  "Expectation-Based Effects of Non-Differentiating Attributes on Choice"

  • Mead, Nicole L.; Stuppy, Anika; van Osselaer, Stijn M.J..  "I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption"

  • Consiglio, Irene; van Osselaer, Stijn M.J..  "The Devil You Know: Relational Transgressions, Self-Esteem, and Commitment"

  • Fuchs, Christopher; Goodman, Joseph K.; Lim, Sarah; Schreier, Martin; van Osselaer, Stijn M.J..  "The Starbucks Effect: How Consumer Identification Impacts Consumer Preference"

  • Lenoir, Anne-Sophie I. ; Leung, Eugina; Puntoni, Stefano ; van Osselaer, Stijn M.J..  "What Shall I Call Thee? The Impact of Brand Warmth and Competence on Consumer Response to Formal and Informal Address"

Book Chapters

  • van Osselaer, Stijn M.J., 2008, Associative Learning and Consumer Decisions, in Handbook of Consumer Psychology, eds Curtis P. Haugtvedt, Paul Herr, and Frank R Kardes, Erlbaum.