Emerging Markets are expected to experience moderate to significant growth, while developed markets should experience mostly moderate growth.
The Emerging Markets Institute at the Samuel Curtis Johnson Graduate School of Management at Cornell University teamed up with GLG Research to publish a survey of 150 food service professionals across 14 countries. Key findings of the Food Service Industry Trends in Emerging Markets include:
- Food manufacturers believe that operators are looking to collaborate to increase operational efficiency, while operators want to increase the level of collaboration in new product development. Other areas identified for research and development were health-conscious products and consumer-trend analysis.
- The lack of an organized national-level distributor network in emerging markets will be a deterrent to the growth of the food service business.
- Food service operators, distributors, and manufacturers overwhelmingly believe that end-consumer brand recognition is the most important success factor in the food service domain.
“We are pleased to collaborate with GLG on this important work,” said Richard Coyle, MBA ’86, executive director of EMI. “These insights should prove truly valuable to the players in the global food service industry.”
Megan Atwood, Research Manager for the Consumer Goods & Services group within GLG Research, added, “Partnering with the team at Cornell’s Emerging Markets Institute was a great experience. We are happy we were able to leverage the global reach of our network to help them reach their findings.”
The team that led the research included Hari Gopal Challapalli, Guy Gresham, Scott Raffo, Sam Van and Mike Zani, all members of the Cornell Executive MBA Class of 2013.
About GLG Research:
GLG Research partners with organizations seeking efficient, targeted connections to insights. It provides access to primary research for a wide range of companies: financial and investment institutions, life science companies, the Fortune 1000, and entrepreneurs around the globe. Its extensive and rigorous compliance framework enables its clients’ best practices—while it connects them to the most relevant insights.
About Cornell University’s Emerging Markets Institute:
Established in 2010, the Emerging Markets Institute was founded at Cornell University’s Samuel Curtis Johnson Graduate School of Management to promote the research and study of emerging economies. The Institute provides a private forum for lively exchange among corporate leaders from emerging and developed markets and leading researchers. We are building the most highly regarded academic program for the study of emerging markets—with the breadth, depth, and quality of education needed to effectively prepare business leaders for success.