John L. Neuman

John L. Neuman

  • Visiting Lecturer

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Faculty Expertise

  • Consulting
  • Strategy
  • Operations Management
  • Management and Organizations
  • Innovation
  • Decision Making
  • Marketing
  • Leadership


Samuel Curtis Johnson Graduate School of Management


Cornell Directory Entry


John Neuman has been a management consultant for over 44 years. Currently he heads the 1492 Consulting Group, a 14-year old international management consulting firm with headquarters in Ithaca and is teaching at Johnson as a visiting lecturer. Included in his consulting career is 14 years with McKinsey & Co., where he was a partner. In addition, Neuman has held senior consulting positions in such firms as: Coopers & Lybrand, IBM, and ATKearney. Among his consulting areas of expertise are strategy formulation, revenue acceleration, complex alliances and mergers, e-business strategies, marketing strategies, market research, manufacturing and supply chain optimizations, reorganizations, procurement profit improvement, change management, new product development, and post-merger integrations.

Neuman's over 150 primary clients have spanned a broad array of industries and institutions: consumer goods, retail, utilities, basic manufacturing, health care, pharmaceuticals, medical devices, financial, defense and aerospace, government, high technology, professional services, new ventures, and not-for-profits. In addition to management consulting, Neuman has over nine years of additional managerial experience: as the CEO of eCornell, the executive director of the law firm Dewey Ballantine, a managing director corporate finance at Dean Witter, and chairman of the board of a leading, downstate medical center. Currently, he is on the boards of the Cayuga Medical Center, the Sciencenter in Ithaca, and until recently the Tompkins County Chamber of Commerce (heading the Government Affairs Committee). At Cornell, he serves on the Cornell University Council, the Technology Transfer Committee, and the Career Services Committee. Formerly, Neuman served on the Advisory Council of the Entrepreneurship and Personal Enterprise Program and chaired the Entrepreneur of the Year Committee.

Neuman has authored over three dozen articles and book chapters on management issues in such journals as Harvard Business Review, Journal of Business Strategy, Marketing News (expert columnist), Supply Chain Management, and Management Review. For over 40 years, Neuman has been a frequent speaker at industry forums and symposiums, and has been a guest lecturer at Harvard Business School, Wharton Grad, Darden at University of Virginia, Columbia University, NYU Stern School, and various colleges at Cornell University. Neuman holds a BEE and a MEng in electrical engineering from Cornell University and an MBA from Wharton Graduate School at the University of Pennsylvania, with a concentration in industrial management and management science and operations research.

Recent Courses

  • NMI 5000 - Directed Reading and Research
  • NBA 5740 - Management Practicum

Academic Degrees

  • MBA University of Pennsylvania, Wharton Graduate School, 1967
  • MEng Cornell University, 1963
  • BEE Cornell University, 1962