Sherif Zaki Nasser

Biography

Sherif Nasser’s research focuses on applying game theory to marketing problems, particularly those related to distribution channels and pricing. He joined Cornell University in 2015 and teaches at both the Johnson and the Dyson Schools. At Johnson, he taught Marketing Management, Marketing Research to MBA students. Currently he teaches Product and Brand Strategies to EMBA students. At Dyson, he teaches Marketing Management, and Innovation and New Product Management. Prior to joining Cornell, Nasser taught at Washington University in St Louis.
For most up to date information please visit “my site” link above.

Selected Publications

• Nasser, Sherif; Turcic, Danko. "Temporary Contract Adjustment to a Retailer with a Private Demand Forecast"Management Science. 65.1 (2019): v, 1-457
• Nasser, Sherif; Turcic, D. "To Commit or Not to Commit: Revisiting Quantity vs. Price Competition in a Differentiated Industry"Management Science. 62.6 (2016): 1719-1733
• Nasser, Sherif; Turcic, D; Narashimhan, C. "National Brand's Response to Store Brands: Throw In the Towel or Fight Back?"Marketing Science. 32.4 (2013): 591 - 608

Awards and Honors

• Outstanding Faculty Award (2013) Olin Business School, Washington University in St Louis
• MBA Reid Teaching Award (2013) Olin Business School, Washington University in St Louis
• Outstanding Faculty Award (2009) Olin Business School, Washington University in St Louis
• Teaching Excellence Award (2007) Stern School of Business, New York University

Recent Courses

• NBAY 5800 - Digital Marketing Intensive Practicum
• NMI 5000 - Directed Reading & Research
• AEM 2420 - Marketing for Dyson Majors
• NCCE 5030 - Marketing Management
• NBA 6220 - Marketing Strategy
• NBAW 6340 - Product and Brand Strategies
• NBAE 6340 - Product and Brand Strategies
• NBA 6240 - Strategic Product and Marketing Immersion
• NBA 6930 - Strategy and Tactics of Pricing

Academic Degrees

• PhD Stern School of Business, New York University, 2008
• PhM Stern School of Business, New York University, 2006
• MBA Baruch College, City University of New York, 2001
• BS Cairo University, 1994