Participant Feedback

What Our Participants Are Saying

Trissa Koda, Director of Marketing, Consumer Goods Company:
“Johnson students helped our company gain greater insight into an important group of consumers. We thank them for their recommendations toward building our business.”

Emily Lavoie, Large Consumer Packaged Goods Company:
“The team quickly internalized our business opportunity. Then, over the course of the project, they immersed themselves in consumer and industry knowledge to craft an actionable recommendation.”

Lee W. Muir, Chief Marketing Officer, World Kitchen:
“The World Kitchen team found the Corelle Brand Immersion Project output very valuable–not only did Johnson students provide a fresh take on a current business challenge; the student team’s output included a consumer segmentation and concepts we will apply for the new product introduction.”

Robert Schumm, Director, Bayer Aspirin, Bayer HealthCare LLC:
“We asked the students to analyze a very broad question that reflected a real business challenge we are facing. Their ability to dive into data, think creatively, and present professionally was impressive. We will certainly consider participating again in the future.”

Ava-Kathryn Capossela, Class of 2009:
“The Brand Immersion project gave me an advantage during my summer internship at a leading CPG marketer.”

Jason Krieger, Class of 2009:
“The Brand Immersions project gave me valuable, real-life experience as a brand manager while enabling me to work with my client’s entire cross functional team. This experience will certainly give me a leg up during the summer internship.”