Competitive Assessment

A123

Project: A123 Systems was interested in a competitive assessment of the industry, including the top 10 cell product competitors. The SGE Immersion team researched and analyzed a range of competitive attributes, including product features/benefits, product costing, manufacturing process and costs, and competitor financial structures. Competitors ranged from large multinationals (e.g., Sony, LG, Johnson Controls/Saft) to smaller start-ups (e.g., BAK, BYD). The team developed a decision tool to provide specific information about the competitive landscape, as well as detail the underlying processes which enabled A123 to continue to refresh the data and hence the quality of the competitive assessment over time.