Strategic Sustainability Plan

Project: The SGE Immersion team evaluated the strategic options available to Dow Corning in the area of sustainability and made recommendations to the company’s ATV business board. This included: an assessment of previous and current major corporate sustainability efforts, an evaluation of the business impact of the identified programs, a competitive assessment of both silicone and non-silicone competitors used to identify potential sustainable competitive advantage that could be achievable by adopting an appropriate sustainability program, and an analysis of how and why such a plan could deliver a competitive advantage for the Dow Corning brand.