Articles

2013 Wilbur Parker Distinguished Alumni Award recipient In his 40-year career in global branding and marketing, De Verges Booker Jones, MBA ’74, launched products ranging from Clairol hair coloring to Pedigree Puppy food. But as diverse as these brands may seem, Jones followed the same key strategies that drove their success in the marketplace. His […]

by Carlos R. I. Yoneda, MBA ‘14 and Environmental Finance and Impact Investing Fellow This summer Carlos Yoneda (MBA ’14) travelled home to San Paulo, Brazil, where he worked in Google’s Brazil office for the AdWords Channel Sales team. His internship was focused on market research in Latin American and the Caribbean as well as […]

by Michael Ditter, MBA ’14 SGE immersion helps prepare student for the ambiguity of a consulting project. Accenture estimates that by 2017 public exchanges will expand in order to provide access to standardize healthcare coverage for an estimated 30 million Americans. Over the summer I had the privilege of working to help make this a […]

by Jerry Petit-Frere, MBA ‘14 A summer in Africa changes the perspective of an American MBA. The continent of Africa is plagued by a number of socio-economic issues. Sustainable infrastructure, nourishment and education lag behind the world average. However, according to Heirs Holdings, an investment firm in Nigeria, Africaptialism is the solution that will propel […]

The best of both worlds: Influential thought leader and masterful teacher What if sales promotions aren’t having the effect companies think they have? Are consumers really switching brands or are they just buying what they would have purchased a few weeks later? Sachin Gupta, PhD ’93, who has been teaching at Johnson for thirteen years, […]

by Patrick Starr, MBA ’14 and Environmental Finance and Impact Investing Fellow SSG Advisors, a boutique international development consulting firm based in Burlington, VT, was looking to evolve as a company, and they hired me to help them figure out where to go. My path to business school was anything but traditional, so I knew […]

Sasa from Nairobi by Kimberley Mark, MBA ‘14 (08/19/2013) Navigating my way through a developing country, on a mission to create a sustainable impact in some of Africa’s poorest communities. I had yellow fever. Less than three days after receiving my yellow fever vaccination I developed the debilitating sickness. My brother even started calling me […]

by Hanson Boyd, MBA ‘14 Energy makes the world turn. I’ve been fascinated with the energy industry from an early age and worked in traditional power generation before coming to Johnson. This summer I was able to experience another dimension of the industry with an internship with GE’s Renewable Energy Leadership Program. There is an […]

by Lori McMahon MBA ’10, Program Manager – Intel for Change Now the Program Manager for Intel for Change, Lori McMahon (MBA ’10) discusses the influential role that SGE played in shaping her passion for social action and the value that sustainability holds as both a mindset and framework for industry. I participated in the […]

by Bryson Saez, MBA ’14 and Environmental Finance and Impact Investing Fellow Mission-driven SGE student interns with the founding biotechnology firm. Early in my career I found that, like many other SGE students, I didn’t fit into the typical mold for an MBA candidate. Instead of looking at particular industries or roles, I was more […]