By: Amy Elizabeth Gleitsmann
Richard Thaler

Nobel Laureate Founds Research Center

The Behavioral Economics Decision Research Center was founded in 1989 by Cornell economics professor Richard Thaler, who was named a Nobel Laureate in economics in 2017. Often cited as the birthplace of behavioral economics, the interdisciplinary center was codirected by Cornell economics professor Robert H. Frank, who joined Johnson’s faculty in 1990.