J. Edward Russo

J. Edward Russo


S.C. Johnson Family Professor of Management

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Faculty Areas

Interdisciplinary Themes

  • Behavioral Economics and Decision Research
  • Innovation, Entrepreneurship & Technology

Faculty Expertise

  • Decision Making
  • Entrepreneurship and Innovation
  • Marketing


Samuel Curtis Johnson Graduate School of Management
Cornell Directory Entry


Professor Joseph Edward Russo is S.C. Johnson Family Professor of Management and professor of marketing at the Johnson Graduate School of Management. Professor Russo holds a bachelor's degree in mathematics, a master's degree in probability and statistics, and a doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. His research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision processes, the distortion of information during a decision, and product knowledge. He is the co-author of Winning Decisions (Doubleday 2002 ), a book for managers on the behavioral aspects of decision-making. He was on the faculty at the University of Chicago and the University of California, San Diego, and he has held visiting positions at Bocconi University (Milan), Carnegie-Mellon, Duke (The Fuqua School), the Indian School of Business (Hyderabad), and Penn (The Wharton School).

He is a fellow of the American Association for the Advancement of Science, American Psychological Association, and the Association for Psychological Science.

Recent Courses

  • NBAE 6630 - Managerial Decision Making
  • NBAY 6630 - Managerial Decision Making
  • NBA 6630 - Managerial Decision Making
  • NRE 5150 - PhD Seminar - Behavioral Decision Making
  • NBA 6290 - Special Topics in Marketing
  • AEM 4940 - Undergraduate Special Topics in Applied Economics and Management

Academic Degrees

  • Ph D University of Michigan, 1971
  • MS University of Michigan, 1966
  • BS University of Michigan, 1963
J. Edward Russo