Welcome to the Debra Paget and Jeffrey Berg Business Simulation Laboratory

The lab’s mission is to facilitate data-driven behavioral and decision research. The lab mainly serves Johnson faculty, graduate students, and postdoctoral researchers studying various areas of business. Any Cornell researcher can request lab space or use the participant pools to disseminate studies and recruit.

All Cornell students, staff, and alumni, and Ithaca community members can participate in research studies. Visit For Participants or click the button below to get involved.

“I have relied heavily on the BSL for conducting experiments in psychology and consumer behavior. I feel fortunate that we have such a professional lab at Johnson and will continue to use its services for running experiments.”
Kaitlin Woolley, Assistant Professor of Marketing