Business Simulation Lab

Welcome to the Debra Paget and Jeffrey Berg Business Simulation Laboratory

The lab’s mission is to facilitate data-driven research of human behavior and decision making. The lab mainly serves Johnson faculty, graduate students, and postdoctoral researchers studying various areas of business. But any Cornell researcher may request lab space or use the lab’s participant pools to expedite recruiting.

All Cornell students, Cornell staff, Johnson alumni, and Ithaca community members are invited to participate in research studies. For information on how to get involved, visit our For Participants page or click the button below.

Kaitlin Woolley

“I have relied heavily on the BSL for conducting experiments in psychology and consumer behavior. I feel fortunate that we have such a professional lab at Johnson and will continue to use its services for running experiments.”

Kaitlin Woolley, Assistant Professor of Marketing