Business Model Development

Project: Access to sanitation has been among India’s most pressing development problems. Holcim Group’s Indian companies, ACC and Ambuja, aimed at addressing the problem with their Sanitation for Life (S4L) initiative by developing and marketing an innovative, modular solution for a sanitary unit that is easy to construct, culturally acceptable, and financially accessible. The sanitation initiative was part of a wider initiative to target the improvement of the rural shelter situation by developing model villages (housing, sanitation, and micro-enterprise development) to be multiplied on a national level. The SGE Immersion team evaluated the program and recommended a business model to be rolled out on a national scale, focusing on the sanitation initiative but embedding the issue in the wider context of rural shelter.20