Business Opportunity Assessment Project
Project: New York City Transit was always seeking new ways to enhance revenues and manage costs. Its Capital Program Management’s Innovation and Technology Group was initiating an innovative effort to create enhanced entrepreneurial activities within NYCT. The SGE Immersion team assessed how an Entrepreneurial Business Development Cell (EBDC) — a small, tightly focused entrepreneurial business development group that incorporates internal subject matter experts with external technology and business development expertise — might maximize value added to the NYCT organization from solar energy investments. The SGE Immersion team evaluated MTA business opportunities associated with solar energy in mass transit operations.