Go-to-Market Strategy

By: Safiyyah Abdul Hamid

Project: As concerns about climate change increase, there is increasing public scrutiny related to the carbon footprint of beef as a protein source. Cargill and others are innovating new feed additives and nutrition solutions that reduce enteric emissions in cattle, one of the biggest contributors to the carbon footprint of beef. The SGE Immersion team analyzed the market opportunity for enteric-related solutions and developed recommendations for a strategy to address dairy and beef cattle-related greenhouse gas emissions.