Hydrogen Value Chain Analysis & Business Model Development

Shell Hydrogen

Project: This project focused on the identification of opportunities for the hydrogen supply industry and the automakers within the mobility value chain. Both industries need to define a healthy business model to be able to successfully migrate to a hydrogen world. The dilemma is as the chicken and egg problem: no vehicles without a hydrogen supply infrastructure, and no infrastructure without vehicles. Students examined options for cooperation, business model innovation, and analogies from other industries that could serve as salient examples of transformation and change.