Marketing & Growth Strategy

By: Safiyyah Abdul Hamid

Project: The Seneca Women App connects women to each other and to opportunities to promote women and girls by providing a directory of audio content from the Seneca Women Podcast Network and by showcasing women-owned businesses, impactful nonprofits, curated events, research and news. Seneca Women was developing a Women’s Marketplace meant to showcase products and services provided by women entrepreneurs for users who will be able to browse the offerings and purchase products. The SGE Immersion team developed a marketing strategy for the Marketplace aimed at both entrepreneurs and shoppers. The strategy was designed to help inform a larger marketing strategy for Seneca Connect.