New Business Analysis Project
Project: SC Johnson was involved in numerous ventures around the world focused on engaging poor communities as business partners. In the company’s insect coil business, the organization wanted to engage the poor in the collection and manufacturing of coil packaging. The SGE Immersion team investigated how the company could involve poor communities in a recycled content packaging solution for those markets focused on the collection of waste LDPE (low density polyethylene) to be used as packaging for the company’s single-coil product. In addition to LDPE, the team evaluated other potential materials, including availability, business model, and potential partnerships.