Strategic Market Analysis
Project: Dow had established a 2015 Sustainability Goal, Products that Solve World Challenges, which committed the company to achieving three breakthroughs in targeted areas of world need. One identified challenge was “Affordable Housing.” At the time, Dow had no approach to addressing this identified world challenge. The SGE Immersion team worked to both identify strategic options for Dow in the affordable housing arena and create a three-year plan that would increase Dow participation in this large and growing market while also providing Dow Building Solutions and the Dow Sustainability Group with a deeper understanding of existing market offerings, major market players, technology gaps, environmental sustainability, and potential Dow entry opportunities in key developing markets. The evaluation provided business clarity internally for the company and was part of the basis for clear, external messages that supported the company’s 2015 goals and Human Element campaign.