Strategic Market Assessment

By: rachel

Project: GE had recently launched a new company — Current, Powered by GE ( — with a focus on distributed energy resources (DERs) and the Commercial & Industrial market. A part of Current’s long-term strategy was to bring DERs to wholesale power markets (capacity and ancillary services). The SGE Immersion team worked to identify the barriers that existed to bringing DERs to wholesale markets (e.g., minimum capacity thresholds, geographic concentration, variable cost of entry, etc.); the enablement factors that were available and the impact DERs would have on the market (and by when) (e.g., NY Rev, California Energy Storage mandate, etc.); the technical barriers present (e.g., what types of resources (storage, gas, demand, etc.) could bid); and which markets and resources were most economically attractive for Current going forward.