Strategic Sustainability Strategy

Project: Over the prior five years, sustainability and corporate responsibility had become hot topics in the hospitality industry. Yet, companies continued to struggle to develop strategies that moved beyond cost-savings measures which had limited impact on revenue or the overall guest experience. The SGE Immersion team developed and evaluated new approaches to integrate sustainability and corporate responsibility holistically into the guest experience in a way that guests would clearly value in order to create differentiation through sustainability and corporate responsibility-related product offerings based on micro targeting and customer intelligence research insights.