Three courses taught over the first seven weeks of the spring semester
Faculty Director: Michelle Greenwald, Lecturer of Marketing
The Digital Marketing intensive is designed for students preparing for careers in digital marketing with advertisers, digital agencies, e-commerce firms, or tech companies. This intensive gives students a deep understanding of brand strategy, creativity, and data analytics to optimize the infinite options in digital marketing messaging, content, and distribution to increasingly narrower target audiences.
Coursework exposes students to the analysis and application of digital marketing platforms, analytical tools, live case studies from companies, and a project where students practice what they learn. Students work in teams across our three residential MBA programs: the two-year program in Ithaca, the one-year program in Ithaca, and the one-year Johnson Cornell Tech MBA in New York City.