Emaad Manzoor

Emaad Manzoor

  • Assistant Professor

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Faculty Expertise

  • Machine Learning
  • Natural Language Processing
  • Human-centric Artificial Intelligence


Samuel Curtis Johnson Graduate School of Management


Cornell Directory Entry


Emaad Manzoor is an assistant professor of marketing at Cornell SC Johnson College of Business where he leads the Data Analytics Group. His research spans knowledge graph mining, causal inference with text, and the design of randomized and quasi-experiments toward understanding persuasion in technology-mediated communication.

He is a recipient of the 2022 Psychology of Technology Dissertation Award, was a 2021 Rising Star in Data Science by the University of Chicago, received a Best Paper Award at the 2021 AAAI workshop on AI for Behavioral Change, and was a runner up for the 2021 INFORMS-ISS Nunamaker-Chen Dissertation Award.

Manzoo received his PhD in information systems from Carnegie Mellon University and has spent time working at Yahoo!, Pinterest, and the Max Planck Institute for Software Systems.

Selected Publications

Awards and Honors

  • Dissertation Award (2022) Psychology of Technology Institute
  • Nunamaker-Chen Dissertation Award, runner up (2021) INFORMS Information Systems Society
  • Rising Stars in Data Science (2021) University of Chicago
  • Best Paper Award (2021) Association for the Advancement of Artificial Intelligence Workshop on AI for Behavioral Change

Recent Courses

  • NBA 4920/NBA 6921 - Artificial Intelligence for Marketing Strategy

Academic Degrees

  • PhD Carnegie Mellon University, 2021
  • PhD Stony Brook University, 2016
  • MS King Abdullah University of Science and Technology, 2015
  • BE Birla Institute of Technology and Science, 2012