Kaitlin Woolley

Kaitlin Woolley

  • Associate Professor

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Interdisciplinary Theme

Faculty Expertise

  • Marketing
  • Decision Making
  • Behavioral Research


Samuel Curtis Johnson Graduate School of Management



Cornell Directory Entry


Professor Kaitlin Woolley is an Associate Professor of Marketing at the SC Johnson Cornell College of Business. She studies the psychological processes underlying consumer motivation to understand what separates the goals consumers achieve from the goals they fail at. By uncovering new insights into the processes affecting goal pursuit, she develops and demonstrates the efficacy of interventions to increase consumers’ motivation.

Woolley’s research is published in top journals in marketing and psychology, including Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, and Psychological Science. Her work is regularly featured in outlets such as the Wall Street Journal, the New York Times, Harvard Business Review, and NPR. Woolley has won several awards and honors for her research, including the Rising Star award from the Association for Psychological Science and the Young Scholar Award from the Marketing Science Institute.

At Johnson, Woolley connects with MBA students in teaching the core marketing course and an elective on customer insights. She earned a bachelor’s degree magna cum laude in psychology from Cornell University. Her MBA and PhD are from the University of Chicago Booth School of Business.

Selected Publications

Awards and Honors

  • Early Career Award (2022) Society for Consumer Psychology
  • Rising Star (2021) Association for Psychological Science
  • MSI Young Scholars Award (2021) Marketing Science Institute
  • Outstanding Reviewer Award (2020) Journal of Consumer Research

Recent Courses

  • NCC 5030 - Marketing Management

Academic Degrees

  • PhD Booth School of Business, University of Chicago, 2017
  • MBA Booth School of Business, University of Chicago, 2017
  • BA Cornell University, 2012