Kaitlin Woolley

Kaitlin Woolley

  • Associate Professor

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Interdisciplinary Theme

Faculty Expertise

  • Marketing
  • Decision Making
  • Behavioral Research


Samuel Curtis Johnson Graduate School of Management



Cornell Directory Entry


Professor Kaitlin Woolley is an assistant professor of marketing at the Johnson Graduate School of Management. Professor Woolley studies consumer motivation and goal pursuit, with a focus on understanding what consumers value when pursuing their goals and how to use this to increase goal persistence. She also researches the influence of goal conflict on consumer choice, and the role food consumption plays in social connection. Woolley's research has been published in journals and book chapters, including Journal of Consumer Research and Journal of Personality and Social Psychology. It has been featured in outlets such as the Wall Street Journal, the New York Times, Harvard Business Review, NPR, and Psychology Today.

At Johnson, Professor Woolley teaches the core marketing course and the consumer behavior course. Woolley earned a bachelor's degree magna cum laude in psychology from Cornell University. She earned an MBA from the University of Chicago Booth School of Business. Her PhD is in behavioral science from the University of Chicago Booth School of Business.

Selected Publications

Awards and Honors

  • Rising Star (2021) Association for Psychological Science
  • MSI Young Scholars Award (2021) Marketing Science Institute
  • Outstanding Reviewer Award (2020) Journal of Consumer Research
  • Cornell Center for Social Sciences Faculty Fellowship (2021) Cornell University
  • Clifford H. Whitcomb Faculty Fellowship (2020) SC Johnson College of Business

Recent Courses

  • NBA 6260 - Consumer Behavior
  • NMI 5000 - Directed Reading & Research
  • NCC 5030 - Marketing Management

Academic Degrees

  • PhD Booth School of Business, University of Chicago, 2017
  • MBA Booth School of Business, University of Chicago, 2017
  • BA Cornell University, 2012