- Assistant Professor
- Behavioral Economics and Decision Research
- Innovation, Entrepreneurship, and Technology
- Decision Making
Samuel Curtis Johnson Graduate School of Management
Marcel Preuss is an assistant professor of Strategy and Business Economics at the SC Johnson Graduate School of Management and Marcel holds a PhD in economics from the University of Mannheim. His primary research interest lies in the analysis of firms’ incentives and strategies in imperfectly competitive markets, and digital markets in particular. Specifically, he studies what sellers can learn from from tracking consumers' browsing activities, and how tracking influences prices and overall industry profits. In another project, he analyzes the connection between the sharing of user data across websites and targeted advertising to understand the influence of ad exchanges in the current advertising ecosystem.
In addition, he works on topics in behavioral economics, focusing on biases in decision-making and the formation of social preferences. In one of his studies, he investigates how beliefs about the role of luck for economic success are shaped by people's own experiences. Other research of his in this area addresses the effect of perceived inequality of opportunity on inequality acceptance.
During his graduate studies, Marcel taught sessions for various classes in economics, including Intermediate Microeconomics and Principles of Economics to students pursuing either an economics or business degree. At Johnson, he is teaching the Business Strategy core module for full-time MBA students.
Awards and Honors
- Young Economists' Essay Award (2017) European Association for Research in Industrial Economics
- MGMT 5090 - Strategy
- NCC 5090/NCCY 5090 - Strategy
- PhD University of Mannheim, 2018
- MS University of Mannheim, 2014
- BS University of Mannheim, 2012